Those who are making content relevant grow their revenues.
Those who are making content relevant grow their revenues. Readers of your content will have an additional way to interact and be engaged with your content through a digital layer. Readers will be able to journey across, with ease to the additional media platforms that your brand has all the time, gaining value from your original content.
By utilising Plattar publishing companies can:
- Meet marketing objectives through driving consumer interest
- Increasing sales and engagement
- Increase Ad revenue
- Improve brand awareness
- Generate viral interest
- Position your brand and stand out as an industry thought leader.
- Easily tailor messaging for different target audiences
- Understand what’s working for you and adapt accordingly with real time analytics feedback
Good Education saw the opportunity to bring Augmented Reality to their publication Good Careers Guide by creating an engaging and interactive experience for students to learn more about their options for employment.
The results were:
- 1,000 app downloads
- The ability to track student interactions with each of the pages as you would with a website
- Clear metrics on the effectiveness on their customer’s advertising spend
- A new revenue model enabled