Empowering Customers to Configure Their Ideal Workspace
Customers visualise, customise and quote commercial furniture in 3D
Industry: Commercial Furniture | Manufacturing
Client: Accent Group NZ Ltd
Plattar Solutions: 3D Configurator & webAR
Country: New Zealand
Accent Group NZ Ltd: Leading the Future of Workspace Design
Accent Group NZ Ltd is a premier manufacturer and supplier of commercial furniture, delivering high-quality, functional workspace solutions across New Zealand. With an extensive product catalogue covering everything from desks and chairs to collaborative systems, Accent is known for their innovation and commitment to customer-first design. To better support architects, designers and end users in specifying their ideal workspace solutions, Accent partnered with Plattar to create a modern, interactive digital experience.
Business Challenge
Simplifying the Complex Process of Furniture Specification
Commercial furniture comes with extensive product variants — from colours and fabrics to dimensions and finishes. This complexity creates barriers for customers and sales teams alike:
- Product Clarity: Customers struggled to visualise how furniture would look and fit in their space.
- Configuration Complexity: Designers and buyers often needed detailed, customised specs, but couldn’t explore those options easily online.
- Sales Efficiency: Sales teams relied on manual quoting, static images and product sheets — slowing down decision-making.
Accent needed a scalable, visual solution that would simplify configuration, improve product understanding, and reduce friction in the path to purchase.
“ Since launching, we’ve seen stronger engagement across our website and more confident purchasing decisions from clients. It’s streamlined the sales process for our team and reinforced Accent’s position as a leader in innovative workspace solutions. ”
Jo Culleton
Marketing Manager – Accent Group NZ Ltd
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Approach and Solution.
Dynamic 3D/AR Product Configurator Experience
Accent Group partnered with Plattar to create an end-to-end 3D and AR configurator platform that elevates both customer experience and internal workflows:
- Real-Time 3D Configurator: Customers can explore a wide range of furniture, select finishes, materials, and components in real time.
- Photorealistic 3D Content: Each product was crafted in high-fidelity 3D, accurately representing textures, seams and proportions.
- WebAR Preview: Customers can place and view their configured furniture in their actual workspace using augmented reality via mobile or desktop.
- Instant Quoting and Exporting: Seamless integration with pricing tools and quote generation for streamlined ordering.
- Modular Setup: New products and variants can be added by the internal team quickly, enabling rapid scaling.
- Brand Customisation: Tailored to match Accent’s website branding and user experience expectations.
Outcome and Results
Revolutionising How Furniture Is Specified and Sold
The implementation of Plattar’s platform has delivered measurable business benefits:
- Improved Customer Confidence: Customers now visualise and specify with greater clarity, resulting in fewer queries and quicker decisions.
- Higher Engagement: Website metrics show increased time spent on product pages and improved conversion rates.
- Sales Enablement: Sales teams use the configurator as a visual sales tool, reducing back-and-forth and simplifying the quote process.
- Future-Proof Flexibility: Accent can roll out new product ranges and updates without external support.
“ We knew that specifying commercial furniture can be complex — with endless configurations, finishes, and layout options. We needed a solution that would let customers visualise our products in their space and customise them with ease. That’s exactly what Plattar delivered. From the beginning, the Plattar team worked closely with us to translate our catalogue into rich, interactive 3D content. Their production quality is exceptional — every material, seam and detail was captured with stunning accuracy. And the 3D configurator is intuitive and fast, making it simple for our customers to explore, configure, and quote the exact solution they need. Since launching, we’ve seen stronger engagement across our website and more confident purchasing decisions from clients. It’s streamlined the sales process for our team and reinforced Accent’s position as a leader in innovative workspace solutions. Plattar has given us a scalable platform to showcase our full range, and the flexibility to keep building on it. We’re only just getting started, and we’re excited about what’s still to come. ”
Jo Culleton
Marketing Manager – Accent Group NZ Ltd
3D u0026 Augmented Reality Product Experiences
Why leading companies choose Plattar
Leading Pioneers
We make it easy and accessible for everyone
We are ground-breakers. Always on the cutting edge of the fast-paced, ever evolving technology space that shifts the possibility of how people view and experience products. nnOur platform solution goes beyond delivering stunning product experiences and offers businesses unrivalled versatility in increasing the returns on content investment and publishing to multiple touchpoints with full control over the end user experience and all from within the Plattar platform.
Plattar is unique
The only 3D u0026 AR u003c/bru003eplatform you need
Plattar cloud-based platform is a ready-to-deploy, end-to-end solution for 3D viewers, webAR, product configurators, virtual showroom and face try-on use cases across any industry or size of product range. nnThe simply drag-and-drop interface includes a rich suite of built-in features. Choose from proven UI templates or easily build custom user experiences that seamlessly integrate with your systems and eCommerce platform. nnIt's the only 3D and AR product experience platform your teams will ever need.
Get the right support
We're here u003c/bru003ewhenever you need us
Whether you want to manage the platform yourself, or have us do it for you - we offer personalised, ongoing support for all skill levels and team sizes.nnFrom early planning to launch and beyond, we provide end-to-end support, including high quality, cost effective 3D Content Services, technical and ongoing platform management. Benefit from our long-standing experience in 3D and AR product visualisation. We can support your team from scoping and implementation to GoLive and beyond.