How the bedroom furniture retailer
increased online bed sales by 29%
Industry: Furniture | Retail
Plattar Solutions: 3D VIEWER | AR APP
Snooze: The leading bedroom furniture retailer
Snooze is the leading furniture retailer with a significant store footprint and online presence. The Australian retailer is at the forefront of enhancing the brand and shopping experience through digital transformation – known to innovate their in-store and eCommerce customer experience and product engagement. As part of Snooze’s ambition to expand its leadership position in the market, the furniture retailer was looking for a step-change in sales conversion across their key channels.
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Increase in online sales conversion
Buying bedroom furniture online can be risky
The ability to see a particular piece of furniture in real-world context is critical to the consumer buying decision. A key challenge for Snooze was to showcase specific product variants that weren’t in stock in-store and demonstrate products true-to-scale and in full detail to online customers in order to create the confidence to buy. Snooze knows its customers and knows their pains. As an industry innovator, they needed a solution that was fast to market, offered the high 3D quality that met the brand standards and allowed Snooze to deploy a single solution across different touchpoints.
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Approach and Solution
Deploying Plattarwas simple
Snooze found what they needed in the end-to-end 3D and AR platform from Plattar. The retailer chose to leverage Plattar’s unique multi-touch point deployment capability to implement the following solution. Onboarding on the Plattar platform to self-manage 3D content and AR experiences through the Plattar Experience Builder.
- 3D Viewer for selected furniture products embedded
- In-built, branded AR App to enable in-store staff
- Plattar 3D content creation and management services
Plattar’s turnkey SaaS solution enabled the retailer to have a tool that worked seamlessly as a tool to enhance in-person customer conversations in stores and was easily embedded into the product pages of the Snooze website. 3D product experiences were created on the Plattar platform and required no additional technical or coding skills.
“ Using Plattar, we have seen a 29% increase in online sales conversions over our traditional product pages. ”
Head of Digital
Outcome and Results
29% lift for AR-enabled product pages
The significant uplift in conversion for 3D-enabled products versus items on traditional product pages was a very welcomed surprise for the team at Snooze. It was a clear indication that the buying confidence had been successfully increased through the use of 3D/AR technology – and ultimately the Plattar platform. Likewise, in store staff reported a very positive response from customers who could use AR visualisations for product variants that are not in stock. In-store staff said “Showcasing products using the endless aisle to showcase a product in AR was like unboxing a new product compared to floor stoke getting worn down and faded over time”
Snooze appreciated Plattar’s strong support throughout the implementation and welcomed the extra benefits of being able to tap into the team’s technology expertise, 3D modelling services as well as continued training and guidance in self-managing the Plattar platform. The leading bedroom furniture retailer is now on their journey to harness the power and possibility of 3D and Augmented Reality for engaging product visualisation. Due to the Plattar platform, the activation from start to go-live was completed in only a short period of weeks.
3D & Augmented Reality Product Experiences
Why leading companies choose Plattar
We make it easy and accessible for everyone
We are ground-breakers. Always on the cutting edge of the fast-paced, ever evolving technology space that shifts the possibility of how people view and experience products.
Our platform solution goes beyond delivering stunning product experiences and offers businesses unrivalled versatility in increasing the returns on content investment and publishing to multiple touchpoints with full control over the end user experience and all from within the Plattar platform.
Plattar is unique
The only 3D & AR platform you need
Plattar cloud-based platform is a ready-to-deploy, end-to-end solution for 3D viewers, webAR, product configurators, virtual showroom and face try-on use cases across any industry or size of product range.
The simply drag-and-drop interface includes a rich suite of built-in features. Choose from proven UI templates or easily build custom user experiences that seamlessly integrate with your systems and eCommerce platform.
It's the only 3D and AR product experience platform your teams will ever need.
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We're here whenever you need us
Whether you want to manage the platform yourself, or have us do it for you - we offer personalised, ongoing support for all skill levels and team sizes.
From early planning to launch and beyond, we provide end-to-end support, including high quality, cost effective 3D Content Services, technical and ongoing platform management. Benefit from our long-standing experience in 3D and AR product visualisation. We can support your team from scoping and implementation to GoLive and beyond.