Plattar Blog

Keep up to date with everything that’s happening in the world of AR & 3D Brand Building and Ecommerce. Our blog covers a range of trending topics that we hope you find helpful.

Augmented Reality for Business: The Key Advantages of AR for Retail Businesses

A lot of companies accept the struggle and try to make the most out of it. On the other hand, industry leaders are actually solving these problems using AR. If you want to put these issues behind you, learn how to implement augmented reality for your business and increase eCommerce sales, read on.

Should You Hire an Internal Augmented Reality (AR) Developer or Use an AR Subscription Service?

Virtual reality (VR) has been on the tip of people’s tongues for years as one of the new technologies transforming film, gaming, and media. But VR experiences that bring a new layer of immersion to fiction aren’t the end of the story; they’re being used in a myriad of real-world applications too, such as retail and eCommerce.

How 3D Model Rendering Platforms Can Increase eCommerce Sales

Do you know what’s outdated? Photography. Hiring the gear, booking the photographer, shipping the products from the manufacturer, ensuring the scenery is right, editing the images, uploading them to your website…product after product.

The 7 Augmented Reality Examples for eCommerce That You Won’t Believe

Due to the pandemic, consumer behaviour changed drastically, with eCommerce retail sales jumping to 18% of total global retail sales in 2020 from 13% in 2019. This number has only been increasing since then, with 20.8% of sales expected to be attributed to eCommerce by the end of 2023, and reaching 23% by 2025.

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The 13 Best Augmented Reality SDKs That You Need To Know About

The timing is right for eCommerce businesses to provide their customers with AR experiences. AR is experiencing huge growth in recent years, especially with regards to technologies like the metaverse and the gaming industry. In fact, it’ projected that by 2028, the global AR, VR, and MR market is projected to surpass $250B.

11 Benefits of Using an AR Builder Online to Sell Your Products

As online commerce experiences massive growth—as high as 27% a year and sales expected to reach $8.1 trillion in 2026—retailers are fighting to get a piece of that pie.

Get a slice of the billion-dollar pie

If Augmented Reality (AR) all seems a bit too futuristic and far-fetched to be a plausible advertising or marketing tactic to you, the truth is, it has already become a reality and your competitors are using it to their advantage. While Pokemon Go may have drawn some attention to the world of AR, it’s not just a bit of fun for kids and gamers.

3d Is The Key To Unlocking Omnichannel Sales In Retail In 2023

The rise of e-commerce and social media has led to a surge in customer choice and access to an abundance of ways to browse, shop and review products. Retailers are facing increased competition and are looking for ways to make their products stand out in the crowded marketplace.

Choosing The Best Augmented Reality Software Platform For Your Business

Did you know that nearly three-quarters of customers say they’d shop more often if retailers offered an AR experience. Did you also know that less than of 52% retailers are using AR? This is an incredible opportunity for forward thinking retailers to get ahead of their competition.

Design engaging experiences for Augmented Reality

Augmented Reality (AR) is beginning to open doors in the creative technology space. For those unfamiliar with the term, AR allows people to use mobile devices to overlay digital content on the real world. Using AR applications, users can scan unique trigger images using the phone’s camera view or place digital content as they wish.

Our top-3 predictions AR & 3D visualisation in ecommerce for 2023

The past few years have seen dramatic changes in fortune for e-commerce across B2B and B2C. Firstly, due to the pandemic where shopping habits quickly moved online and most recently with macroeconomic fluctuations that have resulted in inflation and customer purchasing power.

Plattar frees augmented reality app downloads

The adoption of Augmented reality has for years been limited by the need to download apps. But with Google and Apple both hard at work on AR for the web, innovative brands and retailers are looking to be first to bring their products to life in the browser.

Improve customer engagement with Augmented Reality

At Plattar, we know that customer engagement is a key metric in every marketing strategy. The more engaged your customers are with your brand, the easier it is to make sales and build loyalty. It’s easy to see why new technologies are incorporated in marketing strategies to increase customer engagement.