Plattar Blog

Keep up to date with everything that’s happening in the world of AR & 3D Brand Building and Ecommerce. Our blog covers a range of trending topics that we hope you find helpful.

A Comparative Guide on Virtual Try On Glasses App

So you’ve recognised the power of Virtual Glasses Try-On and decided to implement them in your sales process?

Good choice.

But there are still some decisions you have to make and getting them wrong might come with a high price tag.

App-based or web-based? Which one should you choose? The wrong choice means high costs and uncertain results and your competition gobbling up sales that should’ve been yours.

We’re here to help you navigate that minefield.

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Product Configurator: Benefits and Best Practices For eCommerce

Online shoppers are one picky crowd.

This means you must treat your website visitors carefully and anticipate their pain points.

Is your page loading time too slow? Are your pictures pixelated? Did you forget a few product descriptions? Is your eCommerce platform hard to navigate?

Expect a serious drop in your conversion rates.

Addressing these webshop issues is the minimum – you need to go above and beyond to wow potential customers and win the heated race to the “checkout” button

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7 Reasons To Use Augmented Reality Experts for eCommerce

To be honest, we see this a lot:

An online store ready to take the next step—primed for AR and about to pounce. Ready, set… wait.

Where do you go?

How exactly does this work again?

Sure, you can start running in any random direction. DIY until it works, tell everyone not to touch it so it doesn’t fall apart, and hope you don’t scale soon.

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Virtual Try On Explained:Examples, Benefits & More

It’s a well known story – an online retailer trying to increase sales, but customers are hesitant to purchase as they don’t know if that jacket, or those pair of spectacles will suit them.

It’s a major challenge.

You need to find a solution to this problem and find it fast. AR solutions are advancing at a rapid pace, and while you might be hesitating to implement them into your sales strategy, don’t think for a moment that your competitors are hesitating. In fact, quite the opposite. .

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A Practical Guide to Trying on Eyewear, Virtually

You have eyewear that you’re trying to sell online, and you’ve discovered the existence of virtual try on software.

You’re on the right path.

But there’s still more to find out before you can get started – how much does it cost, how does it work and how should I go about implementing it?

All excellent questions.

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So you’ve heard about augmented reality apps—a whole new universe of opportunities has opened up with all the AR tools at your disposal.

But are these tools worth the hype? The benefits everyone’s raving about, are they real? And how do you go about taking advantage of them?

Without an understanding of key AR concepts and best practices, you may risk an expensive venture with benefits few and far between.

We’re here to ensure you’re prepared for the journey ahead and reap the benefits of your efforts.

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How Much Does AR Cost?

The journey from seed to fruit isn’t that simple. You must consider where you are now, what you need to do to get where you want to be, and how your path will shape your result.

What seeds do you already have to start with? If you don’t have any seeds, where do you get them? And how much are seeds anyway?

Because when it comes to AR, the question you really need to be asking is:

How much does AR cost? Is it really worth the investment?

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AR In eCommerce: Everything You Need to Know To Get Started

AR in eCommerce – a brilliant, emerging technology with its fair share of sceptics and companies hesitant to adopt it?

I bet you’ve heard this story before. I bet you can feel with a gut-wrenching certainty that you better jump on this train before it leaves the station.

And here’s why

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Top Four Powerful Augmented Reality Concepts for eCommerce

AR is an emerging industry.

Businesses are still assessing the technology and how it can solve their business problems. As far as eCommerce goes, we’re talking

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4 top 3D product visualisation benefits and software

There’s a new kid on the block, have you heard? It’s the type of character that is loved by its friends and hated by its enemies.

And it’s not hard to see why.

People who work with 3D product visualisers offer an entirely different experience to their customers, allowing them to form a connection by providing an opportunity to visualise their products in context of the buyer’s environment through their mobile or desktop devices.

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Our top 6 Augmented Reality trends for eCommerce

We all know the feeling – one day, you come to school, and suddenly everyone’s wearing a specific style, or listening to some music you’ve never heard before, or laughing about a movie you haven’t seen. The commerce world works the similarly.It has its own trends and falling behind doesn’t just mean feeling left out like it did in high school. Commercially it means your company is missing an opportunity to maximise revenue.

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Visual Product Configurator for eCommerce guide: tools, benefits and more

Get this:

Online sales currently make up about 13% of the retail market.

Not as much as you thought? When you view this number through the lens of current eCommerce growth, things get really interesting

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How to Choose a 3D Product Configurator for Your eCommerce Business

So you’ve heard the noise about 3D product configurators, but you have no idea how to choose one?

You’re not the only one.

The competition is fierce and it’s hard to tell the difference between various software companies.

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4 reasons your customers want to shop with digital AR products

You’ve been hearing the whispers; customers are talking about digital AR products. Are they expecting to find them on your website and on your app?

What happens if they don’t?

Loyal customers will take their business elsewhere. Your market share and revenue will be distributed to those engaging in AR and you can expect a ‘Thank you’ note from your competitors.

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How and why you should turn your products into Augmented Reality 3D models

Have you heard of alchemy?

It’s a mysterious process that turns run-of-the-mill 2D product photos into attention-grabbing AR 3D models worth their weight in gold.

But what is this ancient process and can it really grant one company immortality while banish another to the graveyard of history?

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Get started with Augmented Reality services for eCommerce products

Augmented Reality (AR) services. You’ve heard about their benefits and how they work, but how does a company go about adopting them?

AR services are the treasure at the end of the rainbow, but as every Indiana Jones fan will tell you, there are a lot of tricks and traps to survive on the way there.

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Building Augmented Reality: Your guide to creating AR spaces

So you’ve heard about AR and now you’re wondering how in the world someone goes about creating it?

We know the problem.

For many, it’s as though they’ve found themselves in a space race with their competition. The problem is complicated and the stakes are high. If you get it right, you’re Neil Armstrong.

One small step for man, and all of that.

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The 7 Augmented Reality Examples for eCommerce That You Won’t Believe

Due to the pandemic, consumer behaviour changed drastically, with eCommerce retail sales jumping to 18% of total global retail sales in 2020 from 13% in 2019. This number has only been increasing since then, with 20.8% of sales expected to be attributed to eCommerce by the end of 2023, and reaching 23% by 2025.

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The 13 Best Augmented Reality SDKs That You Need To Know About

The timing is right for eCommerce businesses to provide their customers with AR experiences. AR is experiencing huge growth in recent years, especially with regards to technologies like the metaverse and the gaming industry. In fact, it’ projected that by 2028, the global AR, VR, and MR market is projected to surpass $250B.

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11 Benefits of Using an AR Builder Online to Sell Your Products

As online commerce experiences massive growth—as high as 27% a year and sales expected to reach $8.1 trillion in 2026—retailers are fighting to get a piece of that pie.

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4 Simple eCommerce product configurator features to boost sales

Have you been thinking that AR needs to be complicated? It’s easy to get overwhelmed by all the flashy bells and whistles you don’t really need.

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Augmented Reality for Business: The Key Advantages of AR for Retail Businesses

A lot of companies accept the struggle and try to make the most out of it. On the other hand, industry leaders are actually solving these problems using AR. If you want to put these issues behind you, learn how to implement augmented reality for your business and increase eCommerce sales, read on.

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Should You Hire an Internal Augmented Reality (AR) Developer or Use an AR Subscription Service?

Virtual reality (VR) has been on the tip of people’s tongues for years as one of the new technologies transforming film, gaming, and media. But VR experiences that bring a new layer of immersion to fiction aren’t the end of the story; they’re being used in a myriad of real-world applications too, such as retail and eCommerce.

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How 3D Model Rendering Platforms Can Increase eCommerce Sales

Do you know what’s outdated? Photography. Hiring the gear, booking the photographer, shipping the products from the manufacturer, ensuring the scenery is right, editing the images, uploading them to your website…product after product.

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10 ways augmented reality shopping is transforming retail

There’s a revolution taking place.

It’s a quiet kind of revolution, though no less impactful because the companies who miss it might just find their own life expectancy has been lowered.

Brands all over the world are seizing tools provided by augmented reality (AR) shopping to improve the customer experience and increase conversions. Ignoring these new assets may mean your competition leap-frogs your company and leaves you in its rearview mirror.

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Get a slice of the billion-dollar pie

If Augmented Reality (AR) all seems a bit too futuristic and far-fetched to be a plausible advertising or marketing tactic to you, the truth is, it has already become a reality and your competitors are using it to their advantage. While Pokemon Go may have drawn some attention to the world of AR, it’s not just a bit of fun for kids and gamers.

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3d Is The Key To Unlocking Omnichannel Sales In Retail In 2023

The rise of e-commerce and social media has led to a surge in customer choice and access to an abundance of ways to browse, shop and review products. Retailers are facing increased competition and are looking for ways to make their products stand out in the crowded marketplace.

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Choosing The Best Augmented Reality Software Platform For Your Business

Did you know that nearly three-quarters of customers say they’d shop more often if retailers offered an AR experience. Did you also know that less than of 52% retailers are using AR? This is an incredible opportunity for forward thinking retailers to get ahead of their competition.

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Design engaging experiences for Augmented Reality

Augmented Reality (AR) is beginning to open doors in the creative technology space. For those unfamiliar with the term, AR allows people to use mobile devices to overlay digital content on the real world. Using AR applications, users can scan unique trigger images using the phone’s camera view or place digital content as they wish.

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Our top-3 predictions AR & 3D visualisation in ecommerce for 2023

The past few years have seen dramatic changes in fortune for e-commerce across B2B and B2C. Firstly, due to the pandemic where shopping habits quickly moved online and most recently with macroeconomic fluctuations that have resulted in inflation and customer purchasing power.

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Plattar frees augmented reality app downloads

The adoption of Augmented reality has for years been limited by the need to download apps. But with Google and Apple both hard at work on AR for the web, innovative brands and retailers are looking to be first to bring their products to life in the browser.

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Improve customer engagement with Augmented Reality

At Plattar, we know that customer engagement is a key metric in every marketing strategy. The more engaged your customers are with your brand, the easier it is to make sales and build loyalty. It’s easy to see why new technologies are incorporated in marketing strategies to increase customer engagement.

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