Due to the pandemic, consumer behaviour changed drastically, with eCommerce retail sales jumping to 18% of total global retail sales in 2020 from 13% in 2019. This number has only been increasing since then, with 20.8% of sales expected to be attributed to eCommerce by the end of 2023, and reaching 23% by 2025.

Since AR bridges the gap between the physical and online store experiences, allowing consumers to virtually try on or view the products they want to purchase in their own space, the technology is increasingly becoming a crucial element in eCommerce. In fact, Google’s Consumer AR survey in 2019 found out that 66% of people want to use AR when shopping , and by 2024, the AR market is expected to surpass $50 billion.

Because augmented reality takes a live view of the real world (typically through your device’s camera) and overlays digital enhancements (visuals and sound) it’s a great way to showcase your product in your customer’s environment—whether it’s seeing how glasses look on their face or how furniture looks (and fits) in a room.

Consumers want AR. But many retailers still aren’t giving it to them, meaning that those who are have a huge opportunity to capitalise on growing customer demand.

In this article, we will dive into seven examples of augmented reality experiences in eCommerce stores, so you can see just how practical AR can be in the retail sphere.

By using this tool, customers can also view the bicycle model to correct scale in any space. All they need to do is select the “View in Home” option, which sends a 3D bike model to their smartphone’s camera, allowing the customer to instantly see how their potential new bike will fit in a space.

Implementing this unique new experience for online customers allowed Single Speed Cycles to earn a 19% increase in sales, a reduction in time needed for sales to configure individual customer bicycle requests over the phone, and a significant reduction in marketing costs.

The online furniture retailer wanted a scalable solution that was easy and quick to deploy and would allowed customers to view, place, experience and shop from the comfort of their home. With all its furniture pieces custom-made, it needed a more efficient way to showcase every configuration and design option available, and eliminate any nasty surprises for online shoppers by ensuring the virtual images appear true to life.

Brosa Leadership saw Plattar‘s Augmented Reality platform implemented in other businesses, and wanted to replicate a 3D and Augmented Reality solution on their website that would take the home shopping experience to a new level.

Plattar’s turnkey SaaS solution was easily customised and integrated into the online retailer’s eCommerce engine. ‘View at Home’ AR functionality was embedded into each product page and is automatically available across all devices – on desktop, Apple, and Android.

3D and WebAR are now part of Brosa’s steady-state eCommerce strategy and have become a new, expanding capability for its marketing touch points. Today, its team can build, manage and publish 3D and AR product experiences independently and instantly resulting in 4 x higher conversion rates for online purchases with the ‘View at Home’ option enabled.

With Plattar, customers are able to upload a picture of their space (e.g. the baby’s nursery or the back seat of a car) and position the product within that space so they can see, at scale, exactly how the product fits and looks, without needing to visit a retail location.

The AR visualizer works on any device, whether it’s a computer or smartphone, to provide a seamless and accessible buying experience.

The intuitive drag and drop interface also provides an easily scalable solution for Baby Bunting’s internal teams to add new products with the same customer experience.

But colourSnap changes that entirely.

First, app users can identify Sherwin Williams shades by simply pointing their phone at objects they like the colour of.

For example, you might find inspiration in a certain shade of terracotta adorned by your favourite plant pot:

Considering the company’s net sales (and their stock price) have nearly doubled since releasing this interactive augmented reality app, it’s safe to say that it’s been a success with buyers.

Here’s how it works:

1. Choose your home type
2. Select panel type and finish
3. Choose door opener and any specific safety upgrades
4. Scan QR code and view in augmented reality

The benefit of this tool is that buyers can view their garage door design ideas in a real-life setting to see if they like the aesthetic before committing to the purchase cost.

They found the perfect solution in Plattar, who helped them develop a Virtual Try-On solution that was integrated into the eyewear company’s eCommerce store. This enabled consumers to try out frames and change their choices in real-time as much as they want – from any device (including desktops), anywhere.

The results? Online conversions increased by 400% to 600% across several countries.

Source

With ModiFace, customers of L’Oréal Paris, NYX Professional Makeup, and Maybelline can virtually try on a new lipstick, foundation, blush, and more styles.

ModiFace is a webAR program, meaning it doesn’t require an app download, making the feature much more accessible.

Customers can simply browse a brand’s website, say Maybelline, and once they’ve chosen a product they’d like to try on, allow access to their device’s front camera: