Gear shift in how people shop for bikes
In the past, the challenge of manufacturing, displaying, and photographing every bike and its various configurations was not practical or cost-effective. Customers had to visit a showroom to try out the bikes and discuss configurations with salespeople.
Single Speed Cycles needed a way to up the ante on its eCommerce offering and personalise the buying experience by showcasing its full product range online. The company wanted to empower customers to view multiple looks, colours and configurations, giving them the ability to find the perfect look, size and functioning bike.