Approach and Solution
A digitised sales process
SAAB found the solution in partnership with 3D and Augmented Reality platform, Plattar. In 2016, Plattar originally developed an in-built, branded AR application for SAAB, which was then market first that enabled remote selling and on-the-road showcasing of product solutions.
Since then, Plattar has continued to innovate and evolve SAAB’s AR capabilities. Plattar’s unique, multi-touch point deployment includes a 3D Viewer for products on the website, combined with interactive 3D presentations and Augmented Reality displays – suitable for a broad range of devices in various sales settings.